Our friends over at Product(RED) have launched an effort across several social media platforms that aim to have a sea of red wash over the web to raise awareness of World AIDS Day.
One of my favorite integrations is what happens on Twitter when you type in the hashtag #red. This is something that Twitter has enabled (no, you can’t do it on your own with any color — or brand), and here’s what it looks like:
Click here to learn more about Product(RED)’s other efforts, and click here to follow our (RED) client, Bugaboo, on Twitter.
